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Bandai Namco


BANDAI NAMCO Entertainment Europe publishes and distributes video games and entertainment products in Europe, the Middle East, Africa and Asia Pacific

The mission of the group is to offer “more fun for everyone”. The company continuously innovates to be a market leader


  • Stimulate the generation of creative ideas aimed at competing effectively


  • Conducted a multi-industry analysis with a focus on effective ways to generate innovative ideas implemented by successful companies
  • Identified relevant insights, remarking the key success factors
  • Defined the “lesson learned” and provided counsel, facilitating the application of relevant insights to the specific business environment of the client


  • Increased the creativity level of the client’s team, through a set of tools, focused interpretations, guidelines and examples related to lateral thinking
  • Provision of a set of tools and guidelines to foster the generation of original ideas and innovative solutions