- Stimulate the generation of creative ideas aimed at competing effectively
- Conducted a multi-industry analysis with a focus on effective ways to generate innovative ideas implemented by successful companies
- Identified relevant insights, remarking the key success factors
- Defined the “lesson learned” and provided counsel, facilitating the application of relevant insights to the specific business environment of the client
- Increased the creativity level of the client’s team, through a set of tools, focused interpretations, guidelines and examples related to lateral thinking
- Provision of a set of tools and guidelines to foster the generation of original ideas and innovative solutions