• Stimulate the generation of creative ideas aimed at competing effectively

• Conducted a multi-industry analysis with a focus on effective ways to generate innovative ideas implemented by successful companies
• Identified relevant insights, remarking the key success factors
• Defined the “lesson learned” and provided counsel, facilitating the application of relevant insights to the specific business environment of the client

• Increased the creativity level of the client’s team, through a set of tools, focused interpretations, guidelines and examples related to lateral thinking
• Provision of a set of tools and guidelines to foster the generation of original ideas and innovative solutions