- Stimulate the generation of effective and creative communication messages and campaigns
- Identified successful communication campaigns conducted by companies operating in a variety of industries
- Analysed effective communication campaigns – interactive, ambient and emotional – and identified key success factors
- Remarked the distinctive features of “storytelling” techniques and the elements that make it effective in business communication
- Techniques and guidelines useful in creating effective external communication in terms of messages and call-to-actions to target customer clusters
- Identified appropriate channels to maximise reach of the different targets selected