Offer a range of payment cards to Carrefour clients in order to:

• Increase customer loyalty of Carrefour customers
• Extend the customer base of Carrefour Italy
• Increase turnover of the Carrefour Italy

• Analysed volumes and values of the consumer payment services –traditional and innovative – and identified relevant trends
• Identified payment systems most likely to be appreciated by future customers and the services apt to increase adoption and profitability of Carrefour
• Evaluated regulatory impacts on the business model
• Defined features and positioning of payment products together with onboarding options
• Defined the distribution channels along with the most effective marketing initiatives to launch them

• Development of new payment cards, along with cardholder benefits to attract target customers and stimulate usage in & out-of-store aiming at increasing client’s profitability
• Onboarding process that can be easily completed by different target customer clusters, along with actionable guidelines for a quick implementation
• Quantitative tools useful that simulate profitability scenarios of new types of products and services and support launch-related decisions
• Launch strategy to market effectively the defined payment products along with communication content and marketing plan for each channel