- Benchmark online acquiring (e-commerce) services offered in Italy and identify gaps with the offer of Nexi Payments aimed at:
- Increasing the competitiveness level of Nexi Payments offer
- Identifying areas of improvement that Nexi must leverage
- Increasing the number of affiliated e-merchants
- Identified the main competitors of Nexi Payments and provided an overview of the acquiring services market in Italy
- Identified the product features offered by the competition in terms of:
- Accepted payment methods
- Mobile services
- Payment options offered
- Services for foreign countries
- Security options
- Integration methods
- Analyzed Onboarding channels and processes
- Analyzed customer support services in terms of number of channels, efficiency and the level of service
- Assessed of digital marketing initiatives
- Assessed pricing level and structure of the services offered
- Analysis and insights useful to support Nexi Payment strategic choices to increase competitive advantage and improve market positioning and perception
- Documentation to facilitate the sales force in selling specific products and services