• Benchmark online acquiring (e-commerce) services offered in Italy and identify gaps with the offer of Nexi Payments aimed at:
  • Increasing the competitiveness level of Nexi Payments offer
  • Identifying areas of improvement that Nexi must leverage
  • Increasing the number of affiliated e-merchants

• Identified the main competitors of Nexi Payments and provided an overview of the acquiring services market in Italy
• Identified the product features offered by the competition in terms of:
  • Accepted payment methods
  • Mobile services
  • Payment options offered
  • Services for foreign countries
  • Security options
  • Integration methods
• Analyzed Onboarding channels and processes
• Analyzed customer support services in terms of number of channels, efficiency and the level of service
• Assessed of digital marketing initiatives
• Assessed pricing level and structure of the services offered

• Analysis and insights useful to support Nexi Payment strategic choices to increase competitive advantage and improve market positioning and perception
• Documentation to facilitate the sales force in selling specific products and services