B2B Sales Training
€ 299,00 IVA esclusa/excl. VAT
The B2B Sales Training course helps the sales personnel in facing the new challenges of B2B sales including aspects of dealing with the different stages of the sales cycle, guidelines for creating empathy with the client and an active listening approach to handle customer objections to the salesperson advantage.
Market evidence shows that the sales techniques used in the past are no longer effective. The training provides effective techniques to face the new challenges of B2B sales through:
• Leadership: techniques to guide the sales personnel through the different stages of the sales cycle with leadership
• Empathy: guidelines for creating empathy with the customer useful for finalize the sale and
consolidating the relationship.
• Active listening: techniques aimed at using an active listening approach to handle customer objections.
During the training we will cover topics such as:
• B2B sales
• The consultant salesman
• The sales process
• Segmenting customers
A series of practical cases, illustration of best practices and guidance on how to apply them appropriately to a range of real-life circumstances complete the session.