MARKET RESEARCH & INSIGHT MILAN
Market Research & Insight
WHAT IS AN INSIGHT?
An insight is a perspective based on market analysis with quantitative and qualitative information – including customers’ opinions – that allows to exploit competitive dynamics and market knowledge to seize specific business opportunities.
MARKET RESEARCH & INSIGHT MILAN
WHAT IS NEEDED FOR?
An Insight is useful to:
- Identify new revenue sources/business lines
- Identify the onboarding process and customer journey preferred by target customers
- Develop predictive analysis (predicting customers’ actions based on their behavior)
- Improve product features and functionalities and making them attractive to target customers (product positioning)
- Create marketing / communication campaigns and structuring pricing
- Define appropriate KPIs to monitor business performance that facilitate continuous improvement
BENEFITS
Insights enable management to make the right decisions on the first time around, dramatically reducing uncertainty and facilitating timely action.
Our insights have helped our clients exploit new opportunities, resulting in an average increase in turnover of 21%, and consolidate their market footprint.
STRATEGIC ADVISORY MILAN
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