WHAT DOES IT MEAN TO DEVELOP A PROPOSITION?Proposition development means creating a valuable product/solution with characteristics and features in line with the needs of the target customers and positioning it in a way that facilitates customer choice.
WHAT IS NEEDED FOR?
Developing a value proposition s useful to make a product offering attractive and competitive. The attractiveness of a successful product is due to a combination of elements including:
- Distinctive features/functionality
- Ease of use
- Attractive/innovative design
- Effective positioning
- Attract customers to their own products over competing offers
- Meet customer needs
- Seize market opportunities
- Increase sales
STRATEGIC ADVISORY MILAN
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