PROPOSITION DEVELOPMENT

Proposition development

WHAT DOES IT MEAN TO DEVELOP A PROPOSITION?

Proposition development means creating a valuable product/solution with characteristics and features in line with the needs of the target customers and positioning it in a way that facilitates customer choice.

PROPOSITION DEVELOPMENT

WHAT IS NEEDED FOR?

Developing a value proposition s useful to make a product offering attractive and competitive. The attractiveness of a successful product is due to a combination of elements including:

Distinctive features/functionality
Ease of use
Attractive/innovative design
Effective positioning

EXAMPLE OF PROPOSITION DEVELOPMENT

PROPOSITION DEVELOPMENT

BENEFITS

A value proposition development enables to:

Attract customers to their own products over competing offers
Meet customer needs
Seize market opportunities
Increase sales

Our customers who revised their offer with a suitable proposal increased their profitability on average by 26%, mainly due to an increase in demand.

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PROPOSITION DEVELOPMENT